"The Idea"

It has been argued that the Idea is the most powerful force known to mankind. That is a powerful statement but it holds a lot of truth when the concept is examined further. A simple idea has the power to inspire millions and change the shape of the world through cultural evolution and change. The Idea is responsible for every political revolution that has ever taken place, as well as every intellectual achievement. Ideas have the ability to spread from one mind to another and implant themselves in a new host, bringing on an incredible amount of perceptual change. Very little is scientifically known about Ideas, but the concept alone is absolutely fascinating. Where do ideas come from? How do we come up with "good ideas?" As humans, we constantly strive for creative, innovative, and "game-changing" Ideas that will bring us distinction through their influence. The entire purpose of the creative process is to foster an environment for the best ideas to manifest themselves in our minds where they can be expressed in a glorious release through a variety of mediums. Ideas can be expressed through any variety of communicative strategy and accomplish its mission of implanting itself within a new host. To describe it like that makes it sound like a virus, and in a way it is.

In order to condense this post and not ramble about the profound philosophical and psychological principles (lot of "p's" right there) of the Idea, I will get to the point... We are all looking for that one Idea that is going to inspire and change the course of our life. The most important thing to do is to be receptive for each new idea when they are ready to reveal themselves. Think of the Idea as a physical entity of elusive nature. While it wants to be expressed through your creative work, it long lingers just out of conscious reach. Keep an open mind, (and always have a notebook near by) so that when the idea is good and ready it can be received with open arms. Here is a great new commercial on TV for Dodge that describes this creative process perfectly. As Jack London says, "you can't wait for inspiration. Sometimes you have to go after it with a club." By fighting through the bad Ideas, you are clearing the path and preparing yourself for the one idea that is going to count the most. The search for the Great Idea is a defining journey of the human experience. It often takes time, dedication, and commitment to knowing a breakthrough is right around the corner. Once you get the idea, then the real work begins because it is your responsibility to nurture the Idea and bring it into fruition... a process that can define a person's life-work. In conclusion, have another cup of coffee, and enjoy your search for the Idea that will change the world. It's out there.

Dodge Dart - "The Idea" (commercial)